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Insights (Beta)

Beta release

This feature is currently in beta, if you have any feedback please contact us.

You can access the insights dashboard by selecting 'Insights' in the left hand sidebar.

Insights provides an easy way to see how your cards are performing. We have developed a simple set of calculated metrics to help you understand how long it takes for customers to interact, to understand the action funnel, and to see whether customer behavior and outcomes differ by device platform.

The insights data is updated from a queue of events, during periods of high activity the insights dashboard may be delayed as this queue is worked through.

Watch the video below to learn the basics about using the Insights dashboard:

Filters

There are a number of ways to filter the insights dashboard:

  • Date: The time period in which to display insights for, displayed in your chosen time zone.
  • Action Flows: select one or more Action Flows.
  • Cards: select one or more cards within an Action Flow.
  • Stream: select one or more of your streams.
  • Platform: select a platform (Web, iOS, or Android).
  • Mode: select a mode (live, all, or test) to include or remove test events from your insights.
Difference between All streams and the All cards stream

Selecting All streams will show you metrics across all streams. Selecting the All cards stream will show you metrics for that specific stream.
Example: card A gets sent to the Car loan stream as well as the All cards stream. The customer then views the card in the Car loan container showing the Car loan stream. This will result in having this card 0 views in the All cards stream, but 1 view in All streams.

Downloading analytics

The insights dashboard is Atomic's opinionated approach to what is useful to see and know about your card sends. If you would like to develop your own dashboard, analytics data can easily be downloaded from the Analytics Exporter or Debugger tools in the Atomic Workbench, or via API or batch extraction. A full reference of Atomic Analytics Events events is detailed in our API docs.