We’re excited to announce the forthcoming release of a rich new feature set under the banner Action Flows. Action Flows will greatly increase your ability to create rich and valuable customer experiences by enabling you to orchestrate rule based flows of multiple action cards. We’d like to keep you informed about these additions as we roll them out and help you through any impact these changes may have on your existing integrations and use of the workbench. Much more detailed information on the use of the Action Flows will follow, but we wanted to give you an early heads up.
Why Action Flows?
Atomic has always let you create single actions card experiences, and has centered on the delivery, actionability, and analytic data of those cards as independent units. Dependencies between cards, and multi-step rule based control of card sequences have been controlled upstream from Atomic. The original layer of delivery functionality will remain, however a new layer of features will provide this control directly within the Atomic platform. This will reduce reliance on in-house systems for managing Atomic related data and decisioning, and reduce the time and effort needed to integrate for many use cases.
Example: onboarding a customer
Consider a use case for onboarding a customer using a sequence of five action cards. Rather than managing the onboarding progress in your own systems, you can configure an Action Flow to do this for you. The onboarding Action Flow could be configured to send the next card in sequence periodically. Alternatively it could send the next card in response to the previous card being actioned. Branching sequences could also be used to customise the experience depending on customer interactions with each action card.
You just tell Atomic to send a customer through an Action Flow via the API, or manually, and the Action Flow takes care of the rest.
What to expect prior to rollout
Prior to the full rollout of Action Flows, we’ll be making some minor changes to the API and deprecating some parts of it. If you’re a customer of Atomic you’ll be contacted about the changes and we’ll give you advice on how best to proceed with your integration.
When the full feature is in production there will be some changes to the Workbench and some changes to how you configure sending cards. We’ll provide you with full feature documentation and orientation well in advance of the rollout.